Managing director of MICE Knowledge, Rob Davidson talks to Alastair about how the business events industry is evolving to serve Boomers, Gen X, Millennials, and Gen Z. He explain s why conferences can’t be one-size-fits-all, how younger attendees demand interactive participation, and what event planners must do to create experiences that cater to every age group. In this episode, Rob explains why face-to-face events still matter in a digital world and why multigenerational networking can thrive with the right approach.
Key Takeaways
- Business events must adapt to shorter presentations and interactive formats
- Each generation attends events for different reasons. It may be for networking, learning, or connection
- Hybrid and online options have changed attendee expectations in a post-pandemic environment
- Mutual respect and inclusivity are key to attracting and retaining younger participants
Rob Davidson
Generationally Speaking:
Alastair Greener
